Following these guidelines will help assure that you get the printed piece you desire, on time and without additional charges. After reading this section, if you still have questions regarding the proper way to set up your desktop publishing file please don't hesitate to call us.

This section provides guidelines for preparing and submitting your Macintosh and Windows based disks. Unlike many printers, we run all jobs on their native platform. You don't have to worry about what will happen to your Windows file when it's output from a Macintosh! You may create your layout using any of the popular Macintosh or Windows based application packages shown below.

Quark XPress: version 4.0 or greater

Adobe Photoshop: version 7.0 or greater

Adobe Acrobat: version 4.0 or greater

Adobe InDesign : version CS or greater

Adobe Illustrator: version 8.0 or greater

If your application software is not on this list, please call us for other possibilities. (Or import your artwork into one of these packages.)You may also send us postscript files. If possible, we recommend that you also send your original file. Should there be a problem with the postscript file, we will not be able to fix it. Fonts used in Macintosh files must be Adobe Type 1 (no TrueType fonts may be used). Windows files may use either TrueType or Adobe Type 1 fonts.


Graphic Concepts supports most popular media types including those shown below. If your device type is not listed below please call to see if we have added the capability or for other options. All disks will be returned with the final printed piece.

CD and CD-R: standard 60 and 74 minute (650 MB)

Zip & Jazz Drives: 250 & 100 MB Zip or 1 GB Jazz disks.

Floppy Disks: 3 1/2 inch floppies are acceptable, but not recommended. Please send backup disks in case the first are unusable.

Internet: Due to the large size of most color files, sending the files via the internet is typically not recommended. However, you may e-mail smaller items as well as other information to Graphic Concepts at:

Modem: Due to the large size of most color files, sending the files via modem is not recommended. However, Graphic Concepts has modem capabilities and can accept small files as well as items that have been omitted from the original disks. Please call for details regarding sending information via modem.


Please specify all colors and provide all scans as CMYK. All RGB colors must be converted to CMYK prior to printing. If your files include RGB colors or scans they will need to be corrected and your job may be delayed or assessed additional charges. More important than the delays or charges, RGB colors will shift during the translation from RGB to CMYK. Some colors translate well while others do not. Also not all programs used the same conversion formulas.

Remember that color shifts not only occur in simple colors, but also affect all scans and graphics. We can't stress strongly enough that the only way to receive consistent, predictable colors is to design and perform color correction within the CMYK color model.


Designing in CMYK is still not guaranteed to produce the exact colors desired. Your computer screen is an RGB device and all colors on your screen are created using varying levels of Red, Green and Blue. Unfortunately this means you cannot rely on the colors shown on your screen to show an accurate representation of the colors your file will generate when printed.


Please be sure to define all colors as process colors, not spot colors. In some programs, when you create a new color, it is defined as a spot color by default. Printing the file as separations is a good way of checking that all colors have been defined correctly as process.


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